The ads were limited to Facebook users between 17 and 22 years old who liked a page related to the University and were within one mile of the Lawn. The ads were intended to supplement support

officer recruitment efforts being conducted by the Honor Committee by expanding its reach beyond just those events which the Committee held for the purpose of recruitment.

Support officers aid the Honor Committee in investigating cases, working with students accused of Honor offense and carrying out outreach for the body as well.

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The summary also concluded that the ads were disproportionately displayed to females. The distribution was approximately 70 percent female and 30 percent male. The ads reached approximately

2,334 women and 968 men.

“We tried to limit it to undergraduates, ideally not catching anyone who’s visiting or from local high schools in the area,” Batts said.

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The ad campaign reached 3,310 people, with ads showing up on each person’s timeline an average of four times. The Committee was satisfied with the public relations campaign, even if it may not

have yielded actual support officer recruits. Honor accepted 54 new support officers last week, including 10 graduate students.

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The Committee spend a total of $132.99 on the ad campaign at approximately one cent per hit

focuses on digital PR and Crisis Management to boost online reputation for clients.

“That’s money well spent,” said Ory Streeter, a Medical student and Honor Committee chair. “I think that’s a pretty good return on our investment.”

The Committee also announced the future release of a Bicentennial Report, to be released in the spring of 2019. The report will feature a review of the Informed Retraction, five years after its

introduction. The report will also be combined with an online presence, which the University’s Information Technology Services is helping to create.

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“What’s it's going to do is kick off our Honor Week, and hopefully do some education and outreach,” Streeter said.

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